Case Studies

Lucky Bet

Case Study - Developing Bet's Gaming Platform in the Competitive Betting Industry

The principal objective of this project was to craft a standout betting website for Lucky Bet, showcasing its local affiliations and delivering unparalleled user experience in the competitive market landscape.

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Novotel London Bridge

Case Study - Instagram Competitions

For our client, Novotel London Bridge, our goal was to increase engagement rate and followers. We decided to seize the holiday season of love as an opportunity to launch our competition. Participants had the chance to win a complimentary stay for two, perfect for a belated Valentine's or Galentine's celebration in Central London!

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Client Visits

Case Study - Strengthening Connections & Creating Content

Client visits are essential for us and our clients as they allow us to capture authentic content for their social media pages, build trust, deepen insights, and strengthen our relationship.

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Lucky Bet Social Media & Content Strategy

Case Study - A Comprehensive Approach to Distinction in the Gaming Industry

Lucky Bet, based in Australia, recognized their need to boost their social media presence pre-launching their new online gambling website. Distinctive in its nature, the gaming sector demands a unique marketing approach, necessitating a tailored strategy to navigate the competitive landscape. Lucky Bet sought to enhance awareness, recognition, and differentiation on various social media platforms, requiring a comprehensive and innovative content strategy.

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The Importance of User-Generated Content

Case Study - The Importance of User-Generated Content

In the ever-evolving landscape of digital marketing, businesses are constantly seeking innovative strategies to enhance brand visibility, engagement, and authenticity. One powerful approach gaining widespread recognition is the integration of User-Generated Content (UGC) into marketing campaigns.

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Foozoo

Case Study - Commercial Website

The ethos behind this commercial website is grounded in minimalism, adhering to the principle of "less is more" to ensure a seamless and effortless user experience. Yet, it's important to note that we introduced an innovative touch to this website, aligning with one of Foozoo's paramount objectives of breaking away from traditional gaming websites.

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Crab Sports

Case Study - Betting Website

Our strategy for the Crab Sports betting website was to focus on delivering a unique and exceptional user experience. To achieve this, we utilized GiG's Directus CMS, which offered us a highly professional and dynamic API, ensuring optimal safety, performance, and management.We took a minimalistic approach to the design of the betting website, with a keen emphasis on making the user journey as streamlined and easy as possible. We also aimed to showcase Maryland's local look and feel, which was a particular request from Crab Sports.

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Maddox Tavern

Case Study - Photoshoot

The visual appeal of food is undeniable, and high-quality food photography is essential in your checklist to take your restaurant to the next level on social media. Having professionally taken photographs of your dishes and drinks shows that your restaurant is trustworthy. Therefore, Mr.Highline decided to collaborate with Nic Crilly Hargrave (London Food Photographer) to set up a professional photoshoot at Maddox Tavern in Mayfair. Let us walk you through the process.

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RAKTDA

Case Study - Corporate Website

The government of Ras Al Khaimah established the Ras Al Khaimah Development Authority (RAKTDA) in May 2011. The Authority is actively developing the Emirates’ tourism infrastructure and establishing Ras Al Khaimah as a world-class destination for leisure and business travelers. RAKTDA is also placing a strong emphasis on creating sustainable investment opportunities and enhancing the quality of life for its residents. As part of their efforts to promote the region, RAKTDA deemed it necessary to upgrade their corporate website by giving it an innovative yet sophisticated look and feel.

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Ushvani

Case Study - Branded Assets

Social media is constantly evolving, and Instagram, with over 2 billion monthly active users, is no exception. This is why it’s important to stay up to date with the latest trends. Branded assets are one of the hottest Instagram trends which have been used by worldwide brands such as Nike, Prada, Gucci and many more. In a rapid digital world understanding branded assets, and how they contribute to growth, differentiates businesses. Let’s show you how to win the brand game.

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Ginza St. James

Case Study - Page Awareness Campaigns

Page Awareness Campaigns on Facebook grow awareness of businesses through ad campaigns. They can result in a growth of 10x more page likes than on a week where a campaign is not run! There are many reasons a business may run a campaign, for example to get more engagement, more website visits, or to get more page likes. Either way Page Awareness Campaigns are a hugely effective way to grow brand awareness!

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Earth Hotels

Case Study - Earth Hotels

Earth Hotels, settled into the Earth’s atmosphere, is a breakout from the ordinary. Each hotel is built with a sustainable state of mind and with the goal to create exceptional and joyful experiences. As part of their efforts to highlight their tech focused nature it was only natural to require a cool and innovative website that hosts all the properties of the brand. Earth Hotels are situated in multiple locations, including Jebel Jais, 1,934m above sea level, Al Zorah Mangroves in Ajman, nestled within the natural reserves, Marjan Island, a modernist oasis, and in the heart of Portugal.

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Visit Jebel Jais

Case Study - Visit Jebel Jais

Jebel Jais is the highest peak in the United Arab Emirates that attracts thrill-seekers and nature lovers, providing adrenaline-pumping experiences and nature-appreciating activities while protecting its ancient geology and fascinating history. The goal was to create a best-in-class destination website for Visit Jebel Jais that stands out. We were tasked to revamp the website by creating a new brand identity. We begun our process by doing a thorough comp set research to benchmark against leading destination websites in terms of UX and UI.

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Novotel

Case Study - Influencer Collaborations

Influencer marketing is a great way for any brand to increase their awareness by capitalising on the individuals large following of engaged users. Many brands will offer the particular influencer an incentive in exchange for some content to be shared on their page, ensuring that they tag your account.

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B+B Collection

Case Study - B+B Collection -Newsletters

Newsletters prove to be a highly effective digital marketing strategy that convert prospects into customers, and turns one-time buyers into raving fans. Email marketing is one of the most direct and effective ways of connecting with your leads, nurturing them and boosting customer loyalty.

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NLCW & Bokan

NLCW & Bokan - Manual

Our team created a tailor-made manual for our client consisting of useful insights to prompt some ideas and future direction for the photography and content ideas for our clients’ social media page success. The manual outlines best practices for taking F&B and hotel photos from the right angles, corners and with the appropriate light and tools.

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Research

Case Study - LinkedIn Polls

Our team strongly believes that research is one of the most efficient ways to discover new trends, study and test them. We have examined how LinkedIn Polls boost engagement, page followers and company's awareness from the customer side. We have tested LinkedIn Polls on MR.Highline to gather data and tailor a customised strategy to be applied to our clients.

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SugarMoo

Case Study - SugarMoo Website

Our team were excited to work on the complete redesign of the SugarMoo website. It was time to create a seamless online hub with epic dessert shots, smooth integrations & easy transactions.

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Darian Fintech

Case Study - Web Development

We've been working with an exciting new entrant into the Fintech market to provide an attractive online presence. We were tasked with creating a user-friendly website experience that clearly informs the audience of Darian’s expertise and approach.

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Novotel London Brentford

Case Study - Valentines Direct Bookings

Working alongside our client in order to deliver direct booking for the St Valentine's weekend. We will be looking into the social media conversion campaign that we designed and we will be elaborating on the strategy behind the campaign as well as the results delivered.

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Exclusive Interviews

Case Study - #CoffeeWithAClient

Focusing on an authentic approach to our client communication, we came up with a video series that would allow us to promote the way that we value relationships with our clients.

We encouraged our General Managers to share a coffee with us and express what makes their hotel and our relationship special.

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Abshir Aden Ferro

Case Study - #SmilesInSomalia

We created the #SmilesInSomalia campaign to share an unprecedented view of what is really happening in Somalia, through the eyes of the local people and their stories.

Our content has reached over 6 million people across Facebook, Instagram & LinkedIn.

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