Instagram Trends

Creators are producing more authentic and unfiltered content, using more raw and honest posts, and featuring less “curated” feeds.

Trend Recap: Truthful posts and feeds come across to users as legit, relatable and believable. Including this into a cohesive aesthetic is a highly successful way of building Instagram followers.

More users are following authentic and real influencers that lead ordinary, relatable lives (in contrast with picture-perfect lifestyles led by celebrity influencers). It is also helpful to brands if they build long-term relationships with these influencers.

Trend Recap: Users are finding greater content value from people that mirror their own life experiences. Whilst creating a long-term relationship helps build trust, reach the target audience, drive conversions, and connect to a wider market.

Doing some research into what hashtags are most relevant for your brand can change your engagement rate drastically. Add them into the caption of every post!

Trend Recap: Users are finding greater content value from people that mirror their own life experiences. Whilst creating a long-term relationship helps build trust, reach the target audience, drive conversions, and connect to a wider market.

Did you know that using filters in stories makes them more engaging for users, where they try them out on their personal account? This is similar to using other interactive features such as polls, quizzes, and emoji sliders.

Trend Recap: This can promote your brand in a fun and interesting way, for example, promote new products, and enhance customer learning.

Have you spotted the term “UGC creator” if not this is why…it is one of the newest trends! Historically, UGC has been defined as content created organically by brands’ followers or consumer which is shared on its own accounts. Brands love UGC and this is where the new “UGC creators” come in. It is a content creator who specifically creates content that looks like UGC but it’s been paid for. Unlike influencers who need to grow their community before they start working with brands, UGC creators don’t need tons of followers, they just have to create content that can be shared on their brand’s account, and it must be captivating.

Trend Recap: Brands are paying for more “authentic” content to drive sales and traffic, along with creating captivating Instagram feeds.