Influencer Collaborations

Influencer marketing is a great way for any brand to increase their awareness, by capitalising on the individuals large following of engaged users. Many brands will offer the particular influencer an incentive in exchange for some content to be shared on their page, ensuring that they tag your account.

In the following case study we will be analysing two influencer collaborations that we set up for our clients Novotel London Brentford and The Customs Shed. We will be looking into our initial goals for these collaborations, and we will be elaborating on the strategy behind the campaigns as well as the results delivered.


Novotel London Brentford

Our main goal for setting up this influencer collaboration was not only to increase the hotel’s exposure and reach a wider audience, but also to gain some new content that we could share on the hotel’s social media pages, showcasing the experience of staying at the hotel, while promoting Spring bookings.

The Customs Shed

For this F&B outlet we wanted to raise further brand awareness for their healthy and delicious menu options, and to eventually drive sales through the Influencer’s local following. Therefore, we selected one of the strongest food influencers in Cardiff @cardiffbrunch that would help us reach our target by boosting the visibility of the restaurants’ page.


Through our research we selected some suitable influencers for these collaborations and decided that the most suitable options were for Novotel London Brentford and @cardiffbrunch for The Customs Shed. For Brentford, we created a brief to offer to the influencer a complimentary 1 night’s stay with breakfast, in exchange for 2x grid posts, 10x stories (where she would tag us so we could share) and 10x photos/videos showcasing her experience. For The Customs Shed, we created a brief to offer @cardiffbrunch a complimentary 3-course meal for 2, including a cocktail. This was in exchange for 1x grid post carousel explaining her experience, multiple stories and photos that we could then use on the hotel’s page for promotional purposes.



Both Influencer collaborations proved to be extremely successful.

Novotel London Brentford’s grid post about the hotel was in the form of an interactive reel showcasing her whole experience. We also received some great content from Amy that could be used for future promotional purposes, along with positive quotes about her full experience of staying as a leisure guest. This content will be shared on the hotel’s social media pages.







The Customs Shed

@cardiffbrunch’s grid post about her experience was in the form of a carousel showcasing all the different dishes from the menu. We also received some great content fas per the brief, along with positive quotes about her experience where she was recommending her favourite dishes. This content will be useful for sharing on the restaurants’ social media pages.




Total Reach


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