RAKTDA Case Study
The government of Ras Al Khaimah established the Ras Al Khaimah Development Authority (RAKTDA) in May 2011. The Authority is actively developing the Emirates’ tourism infrastructure and establishing Ras Al Khaimah as a world-class destination for leisure and business travelers. RAKTDA is also placing a strong emphasis on creating sustainable investment opportunities and enhancing the quality of life for its residents. As part of their efforts to promote the region, RAKTDA deemed it necessary to upgrade their corporate website by giving it an innovative yet sophisticated look and feel.
The goal was to create a best-in-class corporate website for RAKTDA that stands out. We were tasked to redesign and develop the website based on their latest brand guidelines. We began our process by doing a thorough comp set research and analysis to benchmark against leading corporate websites in terms of UX and UI. Our findings guided us through developing wireframes that combined best practices with the latest industry trends. Once the wireframes were completed and approved by the client, we proceeded with the design work and finally the development of the website.
The website was designed with a mobile-first approach, using the WordPress content management system (CMS). It is hosted on WPengine that gives us professional, 24×7 support, superior performance and reliability. The corporate website follows a minimalistic design approach, where less is more and the user journey is as easy and streamlined as possible. Key statistics and market insights are showcased in a comprehensive and visual way, which are also fully automated. This is an innovative element that puts RAKTDA’s corporate website in the forefront of competition while keeping the user engaged.
The website has been receiving great feedback from stakeholders and users. It is fully dynamic and showcases a variety of photos and videos from the region, including events, partners and media kits. It is also home to the latest press releases and market insights, as well as opportunities and investments.