Foozoo Case Study


Foozoo is a gaming and betting company based in the UAE and prides itself on being more than just a gaming hub; it’s a dedicated source for fostering informed choices in the world of gaming and betting in the UAE. The company’s ethos revolves around providing a reliable platform that encourages responsible gaming whilst building a community of informed players. Mr.Highline came into play to create a new commercial and informative website to educate Foozoo’s audience about their upcoming gaming platform.



The central aim of this project was to craft an exceptional commercial website for Foozoo. Our mission extended beyond merely sourcing information about betting and gaming for the UAE; we aspired to create a website that defied the conventions of traditional gaming platforms. This was a pivotal element for Foozoo, as they sought to convey essential information through this informative website as part of their pre-launch strategy for their forthcoming betting platform.


To ensure the success of this endeavor, we started from a thorough comp set research to benchmark against leading gaming and commercial websites in the betting industry in terms of UX and UI. Our findings guided us through defining the branding approach and developing wireframes that combined the best practices with latest trends and innovative elements, setting the foundation for a top-tier commercial website.
Once the wireframes received approval from our client, we advanced to the design phase, where the visual identity of the website took shape. Following that, we dedicated ourselves to the meticulous development of the website, bringing this ambitious project to fruition.

The website was meticulously crafted with a mobile-first perspective, employing the user-friendly WordPress content management system (CMS). It resides on WPengine, renowned for its professional 24×7 support, unparalleled performance, and unwavering reliability.

The ethos behind this commercial website is grounded in minimalism, adhering to the principle of “less is more” to ensure a seamless and effortless user experience. Yet, it’s important to note that we introduced an innovative touch to this website, aligning with one of Foozoo’s paramount objectives of breaking away from traditional gaming websites.

Incorporating this innovation, we’ve presented vital statistics and market insights in a comprehensive and visually appealing manner, all meticulously automated. This feature not only positions Foozoo’s commercial website at the forefront of competition but also keeps users thoroughly engaged throughout their journey.



Foozoo’s commercial website has gained excellent feedback from stakeholders and users. It’s a dynamic platform featuring a rich array of photos, interactive elements, and informative content, providing users with the best possible experience while accessing information about gaming and betting in the UAE.

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