When working in hospitality, it is crucial to keep up to date with all of the latest trends.
We were delighted to attend an event at Glion Institute of Higher Education London to discuss with a team of panellists some of the newest trends in the industry.
The panellists included:
Petra Deuter – Director of Operations, Asset Management Hotels at London & Regional Properties
Claire Corridan – HR and Learning Manager at Nobu Hotel Shoreditch
Christalena Vraila – Co-Founder at Mr.Highline
Nicholas Northam – Executive Vice President-International at Interstate Hotels & Resorts
Michael Heyward – Consultant Lecturer at Glion London.
During the event, the reasons behind why do brands evolve were discussed, as it was highlighted that evolution is inevitable, especially with the constant creation of new brands by big players, such as Accor and Marriott, as well as boutique hotels. It was pointed out that creativity is a key quality in order for brands to ensure they stand out.A changing workforce
The core values of the hospitality workforce were also brought to the table. There is a changing workforce within the hospitality industry, and this is partly due to the fact that longer working hours are required as a matter of nature in the business. Is technology the key to success?
Furthermore, as all panellists agreed, technology is the future! Hotels are beginning to embrace technology more and more. It can improve a company’s operations, branding and profit. A website portrays a lot about the brand and its image, therefore it should abide by the current standards, such as mobile-first design and a clean look and feel. Social media and digital marketing are also playing a catalytic role in promoting the online image of a hospitality business.
To find out more about who were the key panellists, as well as what was discussed in the event, click here to read our blog.