Our Story: What’s In A Name?

Every brand has a story, and ours begins at the High Line in New York.

You’ve probably already heard of the High Line park – an elevated greenway that runs through Manhattan’s West Side. But perhaps you haven’t visited at sunset, when the fading light flirts with the skyscrapers and the whole place seems to come alive with colour. It is at moments like this that the High Line becomes one of the most beautiful spots on earth. A place where ideas are not only born, but blossom and grow.


So it’s no surprise that it was in this urban park that we first dreamt about establishing a creative agency dedicated to inspired hospitality. With our combined experience in hospitality management and software development, we imagined an agency that would bring together technology, exceptional service, and inspired content management to create something that hotels, resorts and restaurants would love.


The High Line is instrumental to what we do and value as a creative agency in more ways than one. As well as being the place where Mr Highline was first imagined, the park is the perfect representation of our ethos. We value inspirational locations and projects that challenge the status quo. That’s why we love working with exciting businesses within the hospitality sector, helping them to build a reputation that matches their unique ambitions, passions and stories.


Even since moving from New York to London, this piece of Manhattan stays with us in our name and our vision for a creative agency with inspiration at its heart.



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